TED Talks have unleashed some empowering ideas that will not only change, but also assist in shaping the future. It’s a nonprofit platform devoted to promoting ideas worth spreading. The brand image perfectly complements the format of TED talks. The Red color and the bold text is picturesque on its own. On top of that, TED talks speakers and presenters make the show irresistible with their light humor and unusual narrative.
What makes the series more interesting is the fact that the presenters have nicely crafted stories to present their ideas and their storytelling is contagious. For as long as 30 years, TED has been the voice of innovative and untold ideas from around the world. We are about to add a little twist by re imagining TED in different fonts. Now each of these fonts will relay a story. But before going into that, let’s first explore the nitty gritty of their original logo.
We will make TED appear in different fonts but the original one takes the shape and form of the infamous Helvetica which accounts for absolute clarity. The bright red color symbolizes vibrant ideas and just like the font, it is an indication of how those ideas stand out in the midst of conventional thoughts and philosophies.