Since the web is the leader these days and has the power to reach a mass audience, tremendous amount of time, labor and money is invested in this popular medium. As a small business owner, internet is a great opportunity to connect with everyone and disseminate a positive image of your business through logo design and branding stationery, plus creative marketing materials.
With Thanksgiving around the corner, and if you don’t have a plan in place, then here are some quick-fix strategies for you to adopt this holiday season. Hint: the turkey is not the only thing cookin’.
With the advancement in technology and increased penetration of iOS and Android phones, mobile phone usability has risen. According to IBM Digital Analytics Benchmark Data, online spending was up by 14.3% in 2014. Thus, businesses all over the world devoted 39.8% of advertisement spending to tablets and mobile phones. This year we are expecting an even higher increase in online marketing, as people prepare themselves for special deals on Black Friday and Cyber Monday.
What’s in it for you? This is the best opportunity for your business to promulgate your SMB and compete with big brands. You need to focus a chunk of your marketing on outdoors, print and electronic media. This is useful for both B2C and B2B marketing. While SEO and other social media techniques give leverage to creative marketing using the web; above the line (ATL) and below the line (BTL) means of marketing communication are famous too.
If you’re wondering that marketing is an expensive investment, then let me tell you – it depends. Sometimes with great marketing ideas you can revitalize your small business in the price you wish to spend. However, there are times when you need to open your pockets a bit more than usual. Despite this variation, if you have the proper creative tools and ideas for marketing then everything becomes much clearer.
Those who have a physical business location have some good options to promote their business and build useful professional connections. However, if your SMB is digitally managed then also there are many ways to market your company’s vision, products and services, and of course its brand identity.
This said, the question that arises now is…
According to several statistics and studies, year over year the SMB industry is expanding and people are becoming more active buyers. Countless benefits are awaiting you this year and the years ahead. In order to avail and enjoy the rewards, you need to be unique and creative to generate more publicity, and escalate sales. This is because:
- Consumers want to buy new products and services
- Look for great deals on gifts and assorted items
- Like shopping during special holidays and weekends
- Competition is increasing due to excessive demand
- All brands desire sale increase of their products
- Sales, discounts, offers, and deals are call to actions
These are good-enough reasons for you to market your small business effectively during the holiday season.
Dive in and find out how you can start right away in the following slides.