One of the graphic design trends that is sweeping across logo designs in 2014 is that of handwritten style typography. This article will briefly describe this trend and explain some of its technicalities and uses to people looking for inspiration in the industry.
Handwritten logos are fun. The smooth, natural lines come in a thousand different forms and all derive their power from the same sense of creativity and honesty that handwriting invents. It is an escape from the sometimes stifling corporate typography that dominates big names in various industries. Flat, blank letters serve a purpose for gigantic corporations but other companies need to make names for themselves.
And introducing fonts like housegrind, billy, and skinny can do a lot to separate a company from its competition. Within the genre of handwritten typography, there’s also an incredible amount of possibility. The first question to ask before choosing handwriting style typography is:
What do you want your handwriting to achieve?
The various fonts create diverse reactions. Skinny, as you can see, grinds a punk edge out its letters and could be used in conjunction with a mascot or image to discern your company as one that has no business being like any other.
This example of Engineer tells a very different story:
Engineer certainly has that homegrown feel of handwritten typography, but in a much softer way. The very subtle shift in the lines and the seemingly unintentional slant in the N for example allow the telling of a much more whimsical and quirky story.
The use of fonts with very distinct aesthetics like these make statements about your company that let your logo be as effervescent or muted as you need it to be. With that mission in mind, here are a few examples that both exemplify this growing trend and give a few ideas that could twist your logo in different directions.
Handwritten Love Notes
Handwritten Love Notes is a subtler take on the handwritten model that really pushes the depth and closeness between the viewer and what they’re reading. It begs for a closer look with cute, short letters and neatly smudged lines.
Sprout Serif, with its extra thin lines and dainty curves on the end of its letters, seems to belong in something with an ecological or homegrown focus, the naturalness is emphasized even more than usual. Trustworthiness and simplicity are the names of the game with Sprout Serif.
Typographic elements are sometimes overlooked in terms of importance and emphasis. Companies tend to downplay their value. However, 2014 is the year of the Font. So all those corporations looking to create a brand, opt for a Font that stands out. Custom, handwritten or any other style that suits your brand!