“Type is part of a story,” says Highsmith. “The typefaces you choose can help tell that story.”
The evolution of typography dates back to ancient times, when people first began communicating through stone carvings. Beginning with hand-engraved lettering on stones, typography moved to paper and printing during the medieval epoch, where it was recognized from the letters used newspapers and books. Ornate typefaces were created and drawn with brushes on canvas, often using unique mixtures of colors.
The modern era arrived, and brought with it computers, which allowed for even more innovation in typography, giving the art space to grow within a technological environment. Numerous software programs were introduced to help improve both typography and graphic design. Consequently, market demand shifted from traditional design methods towards modern design, for all marketing mediums, including websites, logos, billboards, banners, brochures, stationery, and other promotional material.
Explore the influence of emerging digitization of fonts in leading tech companies with the slide share below:
Digitization in graphic design is growing at a rapid pace, where every day, you are likely to come across brand new typefaces. Small businesses should become accustomed to this trend sooner rather than later, and adapt a strategy of using technological font styles on their websites and promotional materials. It is important, however, that you choose your fonts intelligently, and then maintain their consistency across all screens and mediums.