Did you know the average attention span of a reader is between 13 to 14 minutes? Psychologists and content experts argue that humans have an innate ability to process and transmit visual information,more quickly than textual content. Therefore, as a marketer and content manager, you should keep track of the information you provide to your customers, for you wouldn’t want your readers to scroll through the text and leave without retaining your message.
Visual content helps your customers not only connect, but to engage, and then respond.
It also allows you to better deliver your brand message to your customers. As a small business owner then, you should start considering visual marketing strategies for your marketing campaigns because your customers don’t have the time or the patience to go through pages and pages of textual data. Instead, you should provide information in bits and pieces, with casual, visually appealing imagery, as that is more likely to get customer attention and user retention.
This presentation will help you understand why small businesses and marketers need to produce content based on videos, podcasts, images, graphics, and visual presentations.