Why is it that a particular billboard, poster, or social media ad instantly brings a smile to your face? Why it is that sometimes tears roll down your cheeks while watching an ad on some visual platform? Why is it that you get furious at some advertisement? Because their marketing tactics are customer-centered, and connect to consumers’ deepest emotions.
Until you form a team with your consumers, it is highly likely your promotions and marketing won’t get the desired attention. Coke launches marketing campaigns to connect with their audience. Similarly, take for example the DNKN case study, where DNKN beats Starbucks in customer satisfaction. What is that one thing that earned them such a powerful response from the audience? They made their visual promotions people-centric, focusing more on consumer emotions and explaining customer importance through visual design.
Visuals can do wonders if they are well connected to consumer psychology. The average human attention span is minimal when it comes to reading text as it often gets exhaustive. However, visuals have a power to tell the brand story without losing customer retention. This may sound simple but its execution requires great efforts and hard work. Looking at a simple brand tagline like that of MC Donald’s, “I’m Lovin It!” sounds simple enough. Whereas, making that tagline reach the heart of consumers was not simple.
Also Explore: Visual Content Marketing Strategy for SMBs
Any form of visual, whether it is for online/internet or outdoor marketing, requires a careful understanding of consumer behavior. Since the world today is moving from conventional outdoor marketing methods to digital marketing techniques. Therefore, it is crucial to understand the methods for evaluating consumer psychology for online promotions.
Visual Marketing for Online Promotions
Small businesses, marketers, and graphic designers use multiple ways of presenting their brand ideas online. For instance, creating powerful images, thoughtful presentations, and mini content in phrases, informative gifs, riveting podcasts, and captivating videos. However, there is another powerful way of explaining your business potential: infographics.
In recent times, we see companies are taking interest in presenting their business innovations with the help of creative infographic designs. Many financial companies have also adapted to visual marketing trend. Specially, banks are using innovative visuals to create brand personality, where they make the instructions easily comprehendible through infographic design. The questions you must answer include:
- How to make your infographic design powerful enough to get audience attention?
- How to humanize it?
The answer to both questions is understanding consumer psychology. Here are simple ways that will help you in creating humanized infographics for your consumers:
1. Provide the Sense of Ownership
Understand that consumers are normal people exactly like you and me. We love things that we own and keep them with special care, right? Do the same with your infographic. Engage in a conversation with your audience in your infographic and ask for their opinion. Once they have their say and contribution in your content, they will feel a sense of ownership. It will not only gauge their attention but persuade them to share with others. Think of more tactics to generate a sense of ownership in your consumers.
2. Generate a Culture of Exchanging Favors
Who doesn’t like to be appreciated and welcomed? Build the same culture of reciprocation in your infographic design. Tell your customers how effective are there comments and feedback for your product. Give them recognition in your design by highlighting consumer feedback. This way you will form a long term loyalty with your customers.
3. Set Expectations from Consumers
It is human nature to respond better when the expectations are set. Engage your consumers by telling them what you expect from your people. Show in your design that you want your consumers to trust you and value your products. Where you are always there to take care of your consumers’ need and open to new ideas. Making your customers feel that they have equal authority over your brand will result in maximum input and outreach.
4. Feature Consumer Meetings
People participate more actively and enthusiastically when they can attend events personally. Go out, meet them, talk to them, ask about your product, and take reviews and notes. Compile the data and analyze the results acquired from the data. Create infographics based on customers’ meeting analysis. Show them through your design that you care, and feature them. This will eventually become a great contribution for your product insights.
5. Create Dialogue, Don’t Lead
How many of you actually responded to the leading questions? It gets me furious when someone directs me toward accepting the opinions of other people. Understand that humans are not robotic machines, to see things as asked and in one direction. Your audience have beautiful thinking powers and they certainly see situations differently from you. Instead of asking leading questions, listen to what they have in mind. Create a healthy dialogue in your infographic to engage your primary audience.
Share your successful and most engaging infographic designs with us. I would like to know the strategies that you follow to make your designs more customer-centric.