Feature Image Source: iStock/macrovector
“Sometimes I long so much to do landscape, just as one would go for a long walk to refresh oneself, and in all of nature, in trees for instance, I see expression and a soul.”—Vincent van Gogh,
Landscaping is magical.. It tells a story via colors. That’s not a fancy story, it has been scientifically proven that the psychology of colors relates to the art of persuasion. However, the real challenge for the brands of today is to excel in the choice of colors according to the industry they are serving, without being too outdated or too experimental. Indeed that narrows the spectrum of choice. But let’s not forget:
After all, the whole point of creating a brand identity was to make a visitor remember your website and come back for it. Usually, it’s not just one or two colors but the whole palette that creates an experience for the visitor. In most cases a friendly navigation creates a world of a difference. In this regard, the color selection for CTA buttons, fonts, icons, dropdowns, the side bars and the footer of the web page should be consistent.
This is important because:
“When a user is browsing through a website, half of the time they remember the experience and half the times they remember colors”.
However different brands may use the same color palette in different way. Check out the slide deck at the bottom to find out. Most often a visitor is at your site to compare with some other brand in the locality. Your on-page SEO will bring them to your site but in order to enter into their consideration set, your landscape website colors play a crucial role. Let us help you there.
Then you will observe complementary colors (the pairs of colors that are opposite each other on the color wheel). They provide explicit contrasts and make the brand identity more pronounced. But complementary colors have further categorization.
- Analogous colors, are next to each other on the color wheel.
- Triadic are evenly spaced around the color wheel.
- Split-complementary colors consist of a base color and two additional colors that are adjacent to the base color’s complement on the color wheel.
If you have availed any landscape or lawn care service lately, will you be able to recall it from its color palette? Give it a try.