“Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.” – Virginia Postrel
Christmas is just around the corner and entrepreneurs are in the leap of making the most of holiday season. This is the time of the year when small and medium enterprises look for increasing their sales. It is not difficult to get maximum sales, only if the promotions are done in the right way and at the right time.
Momentous aspect of sales or the success of promotions depends on how well you connect with the people. However, the emotional connection can be drawn with your customers via many possible ways. For instance, product marketing, significant offers, customized logo, holiday promotional content, advertisements and design. This season you can utilize product packaging in a clever and creative way for achieving your business goals.
Many industries are shifting their focus to package design because it gears sales nowadays. Also, this is a clever way of connecting to your audience and providing them greater sense of your brand.
1- Communicating a social message through conceptual packaging:
2- Explaining the product benefit through clever packaging:
3- Creatively explaining the inside on the outside:
4- Providing an easy way of using product through packaging:
5- A sense of being served with freshly baked cookies:
There are different elements of packaging design that can help you grow your sales this holiday season. You need to consider certain essentials for your packaging that have been discussed in the slideshare below: