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Yellow is a warm and happy color. It invokes the feelings of optimism, cheerfulness and even caution. While sparingly used in logos, this color adorns many web designs. Now businesses no longer shy away from using bright colors, they confidently make yellow web designs.
Meaning and Usage of Yellow
Yellow is a high energy color that stimulates spontaneity. Some web designers use yellow to highlight specific areas of the design while others design complete websites around this color. It is a primary color that has a tendency of becoming overpowering, therefore web designers are advised to proceed with caution when using it as a background color. Being a vibrant color it is the most favorite of the food, communication and automobile industry. Yellow also represents innovation which is why companies that want to highlight their new products prefer using this color.